Stepping onto the historic sidewalks of downtown Alexandria, Minnesota, visitors are immediately greeted by an unmistakable, comforting aroma drift through the air: the rich smell of yeast dough, sweet cinnamon, and fresh-baked artisan breads. At the center of this sensory warmth stands Roers Family Bakery, a beloved local institution situated on the corner of 430 Broadway Street. For decades, this classic, old-timey bakery has served as a gathering point for generations of Lakes Area residents, morning commuters, and vacationing travelers seeking authentic, scratch-made baked goods.
Roers Family Bakery embodies the timeless spirit of small-town Minnesota. Known far and wide for its friendly staff, modest prices, and expansive glass display cases filled with golden donuts, delicate handpies, and hearty loaves of bread, the bakery maintains a legacy of quality that outshines mass-produced grocery store alternatives. Whether stopping in for a quick morning pastry and hot coffee, sourcing fresh buns for a weekend lake cookout, or placing a custom order for a family celebration, a trip to Roers is an essential Alexandria experience.
Dine-in unavailable; focused strictly on fresh bakery takeaway
Accessibility
Wheelchair accessible main entrance and accessible street parking access
Atmosphere & Merchandise
Nostalgic storefront, hot coffee station, branded t-shirts and souvenir mugs
Parking Options
Convenient free street parking along Broadway Street and adjacent side streets
Accepted Payment Methods
Credit cards, Debit cards, NFC Mobile Payments (Apple Pay, Google Pay)
Why Visit? Key Highlights
Decades of Nostalgic Tradition: Roers Family Bakery is a true landmark in Alexandria. Longtime patrons recall visiting as children, making morning bike rides to the counter, and continuing the tradition today with their own families.
Mastery of Classic Donuts: Bakery purists praise Roers for perfecting foundational treats. Their plain old fashioned donut features a ideal crisp outer edge with a soft, tender interior, while their glazed and iced varieties offer melt-in-your-mouth satisfaction.
Signature Regional Specialties: Beyond standard bakery fare, the cases are stocked with Midwestern and Scandinavian favorites, including crisp cream horns, toasted coconut maple long johns, fruit-filled handpies, and traditional potato lefse.
Warm and Efficient Service: Even on busy weekend mornings when lines stretch toward the door, the dedicated counter staff moves swiftly while maintaining a genuine, welcoming demeanor, making every customer feel right at home.
Reliable Custom Event Baking: From graduation cakes to funeral pastry assortments, the bakery team earns high praise for fulfilling large, custom orders on short notice while delivering moist, flavorful results that remain fresh for days.
Fresh Baked Selection and Daily Offerings
Traditional Donuts, Long Johns, and Morning Pastries
Every morning, the bakers at Roers fill the display cases with a vast assortment of fried and baked breakfast treats. From traditional cake donuts to elaborate long johns topped with specialty icings, these treats are crafted early each day to guarantee peak freshness for early risers.
Item Name
Description
Old Fashioned Donuts
Traditional cake donuts baked to achieve a lightly crispy outer crust and a tender, soft center
Toasted Coconut Maple Long Johns
Fluffy yeast long johns coated in sweet maple frosting and topped with toasted coconut
Maple Frosted Cinnamon Rolls
Large, soft cinnamon spirals finished with a generous layer of thick maple icing
Glazed and Sprinkle Donuts
Light, airy yeast-raised donuts served with classic sweet glaze or bright colorful sprinkles
Chocolate Iced Donuts
Fresh golden donuts finished with a rich, dark chocolate glaze icing
Zucchini Raisin Donuts
A unique specialty recipe blending shredded zucchini and sweet raisins into a spiced donut dough
Custard and Rhubarb Handpies
Flaky, pocketed pastries filled with smooth cream custard and tart local rhubarb filling
Eclairs and Figure 8 Pastries
Traditional cream-filled chocolate eclairs alongside classic twisted, glazed figure-eight pastries
Artisan Breads, Daily Rolls, and Regional Favorites
Roers Family Bakery takes equal pride in its savory and staple breads. Baked without pre-packaged shortcuts, their sandwich loaves, specialty dinner rolls, and regional flatbreads offer authentic flavor and texture that elevate everyday home meals.
Item Name
Description
Marbled Rye Bread
A striking, flavorful loaf swirled with light and dark rye grains, ideal for deli sandwiches
Ancient Grain Bread
A hearty, wholesome artisan loaf packed with nutritious grains and a thick, aromatic crust
Soup Bread Bowls
Round, crusty boules designed to be hollowed out and filled with hot soups, chilis, and stews
Scandinavian Lefse
Authentic, soft potato flatbread prepared in honoring the rich Scandinavian heritage of the region
Grilling Buns and Rolls
Soft, freshly baked hamburger, hot dog, and bratwurst buns built to hold heavy barbecue toppings
Cookies, Bars, and Specialty Desserts
For afternoon sweet cravings or family gatherings, the bakery features a tempting collection of cookies, dessert bars, and layered treats. Each item is prepared in small batches to preserve rich textures and home-style flavors.
Item Name
Description
Legendary Cream Horns
Delicate, puff pastry rolls filled to the brim with fluffy, sweet white pastry cream
Macaroon Brownies
Decadent chocolate brownies topped with a rich, chewy layer of toasted coconut macaroon
Assorted Bakery Cookies
A rotating daily selection of classic sugar, chocolate chip, and specialty cookies sold individually or by the dozen
Fudgy Chocolate Brownies
Thick, dense chocolate squares baked fresh for a classic, rich dessert option
Custom Event Cakes and Refreshments
To complement their daily case items, Roers Family Bakery acts as a full-service event bakery, accommodating custom orders for milestones while offering quick beverage pairings for on-the-go patrons.
Item Name
Description
Custom Celebration Cakes
Custom-decorated multi-layer cakes tailored for birthdays, graduations, and anniversaries
Event Cupcakes
Freshly baked cupcakes decorated to match event themes and individual flavor preferences
Fresh Brewed Coffee
Hot, rich coffee served daily to pair with fresh morning donuts and pastries
Cold Bottled Drinks
A refrigerated case stocked with cold milk, fruit juices, and bottled beverages
